Lead acquisition and retargeting
- Lead acquisition and retargeting strategy
- Lead management strategy
- Lead scoring
- Data cleanse
- List rental/purchase
- Opt-in lead generation
- Data append
- Co-registration campaigns
- Ad development
- Ad placement and optimization
- Performance dashboards and storyboards
- Message development
- Customer journey development
- Content syndication
You can have the best strategy, segmentation and tools to bring new leads into the pipeline—but the work doesn’t stop there. You’ve got to bring those leads home to a conversion and track everything in between. And then nurture and retain. But you need clean data—without gaps—to be effective at retargeting.
More than 40% of CMOs say they aren’t able to account for, much less measure, the performance of all leads entered in the funnel. This means they are paying to source and nurture leads that won’t convert.
It all stifles your sales and marketing success. It leaves revenue on the table.
There are also a few steps in the process that most sales and marketing organizations miss—leaving easy money on the table.
And there are a variety of tools and techniques for driving, optimizing, and measuring conversions. You need a comprehensive, custom strategy, well-documented data processes, and simple end-to-end analytical dashboards. You need profiles of highest value customers and predictive analytics to make it sing.
Most companies have some combination of assets and tools, but often don’t have the experience to optimize data flows across mediums to turn this process into a lead-generating, customer-converting revenue machine.
Fortunately, we do. And we’re here to help you capture, track, reach, and convert every lead throughout the buying journey.
Connect with us to find out how you can start creating a lead generation, revenue-converting machine!
- Acquisition and retargeting strategies geared to your goals
- Audits to identify pipeline gaps
- Project plans to fix the gaps
- Dashboards to measure detailed or rolled up results
- Optimization tactics that find money left on the table and drive those numbers up!