Analysis and BI dashboards
- Real-time BI dashboards
- Campaign-to-cash analysis
- Cluster and segmentation analysis
- Critical Customer Event (CCE) views
- Cross-media views
- Customized customer journey storyboards
- Executive summary
- Funnel campaign reports
- Location intelligence
- Predictive modeling and segmentation
- Quote-to-cash analysis
- Statistical significance testing dashboards
You can have lots of data. Great big data.
But if you can’t see into it, if you can’t analyze and report about it, if you can’t turn it into meaningful, actionable business intelligence, then it’s not worth an iota of disk space.
However, with the right tools, that hard-earned data gives back many times your investment.
At least half our clients come to us with data that’s disparate and out of synch. And they walk away smarter, faster—and with significantly higher revenue.
Gaining that kind of visibility and insight starts with exposing missing data and broken systems. Then optimizing your customer relationship management (CRM), marketing automation (MA) and campaign automation (CA) systems.
Then highly sophisticated filtering. So you can explore your data. Analyze it in ambitious, flexible ways. Drill down. Drill through. Drill anywhere. Even across multiple data sources.
The trick: Remove barriers between you and your data.
The solution: We have it.
We’ll help you identify and choose the right data points to aggregate. Provide standard dashboards for general analytics or create custom dashboards that reflect your company’s KPIs.
You’ll learn the story of your own success. How your investment—and application—of technology is paying off. How social media activity is impacting your sales. How the customer journey is playing out.
We’ll share and install best practices that allow you to fully reach your revenue goals. And provide consulting to keep you moving along the steps to Sales and Marketing Automation Alignment (SMAA).