- Data integration
- Lead management and scoring
- Content management
- Lead nurturing set up
- Offer management
- Template design and creative
- SEO/SEM management
- Social media advertising
We love ideas. We have lots of them.
But our most important idea is about putting ideas to work.
That means using the right tools and getting the right data in the right places to be able to communicate effectively with your customers and prospects throughout their journey.
Xcel Agency has deep campaign, customer relationship management (CRM) and marketing automation (MA) experience. We can help you manage leads from the front of the funnel to purchase and upsell, and then measure every step along the way. Of course all these revenue generating efforts require clean data and to keep you competitive.
We have optimized and implemented more than 200 instances of
Salesforce over the last 15 years.
That includes worldwide rollouts across sales, marketing and service, to concentrated projects focused on accelerating revenue via process and integrations.
We’ve been involved from changing up the business operations, systems that needed updates; to getting sales and marketing operations aligned from out-of-synch processes, systems and data.
We provide insight into root cause issues in the sales funnel to address problems effecting revenue generation…streamlining sales enablement.
- Data quality: data cleanse, quality checks and audits across multiple systems and game plans for short- and long-term success
- Sales efficiency: insight to the sales funnel, alignment and training across both sales and marketing
- Marketing automation: platform recommendations, implementations and campaign set up with the tools that fit
- Reporting and analysis: system reviews to ensure closed-gap processes and identification of missed opportunities, integration and synch reviews and fixes that keep your KPIs accurate. We define your story in a dashboard so it covers every view from an executive summary –to the customer journey step-by-step—all the way down to individual campaign funnels.
We have more than 15 years’ experience executing the most
popular and important MA tools.
That includes Marketo, Silverpop Hubspot, Partot and Responsys to name a few.
Xcel agency is loaded with the talent you need to develop and execute on the plan. Whether you start with an audit or know what needs to get done. We’ll give you immediate, actionable plans and smart people to get it done.