- Campaign-to-cash funnel analysis and optimization
- Cluster analysis—look alike segmentation
- Cluster analysis and segmentation strategy
- Full funnel analytics dashboards optimization
- Lead management and scoring optimization
- Lead scoring
- Lifecycle communication plans
- Marketing data systems audits optimization
- Persona development and segmentation strategy
- Predictive modeling
- Predictive modeling segmentation
- Quote-to-cash funnel analysis and optimization
Basically everything we do is about optimizing your demand gen and lead funnel.
It’s done through a data-centric approach to test and improve the entire system.
Let’s make sure your technology and tools are working at maximum efficiency. That you’re getting and identifying the best leads—and following up on them. And maximizing every prospect.
For sales, that means lead capture and predictive segmentation, scoring management, reporting and analytics are in place to establish quality leads, understand and properly follow up.
For marketing it means testing the funnel. Improving the customer journey.
And all of it depends on clean data. Without it—and visibility into that data—your numbers aren’t trustworthy, let alone available to filter it for business intelligence.
It’s all about building the best possible customer experience and journey, and being able to manage that journey to profitability. The only way to maximize returns is by testing and optimizing your data and systems.
Which is what we’re here to help you do.